Artech understands the role of branding, a critical issue to packaging design success. In the consumer products industry, packaging gives the first impression of a brand. The design of the packaging is the key factor when consumers decide to purchase a product. A brand has a particular design and color which represent a certain product line. In other words, color is as important as the logo when we think of a particular brand. When we see the color red, we may think of Coca Cola. When we see the color rhodamine red, we may think of Mattel Barbie. When we see the color green, we may think of Starbucks.

When your company markets a globalized consumer products brand, a consistent packaging color is a crucial part of the image of your brand. Color is a critical element throughout the design, prepress, and printing process. Establishing proper color viewing conditions, determining color tolerances and expectations of customers, identifying color range, and recognizing color vision deficiencies are all important practices Artech can support and help implement in design studios and printing plants.

Artech’s graphics communication solution is to maintain your brand, which appears on the packaging, to be consistent. From the very beginning stage of creative production, we adopt color management in our work process; this is a very important part where color will be kept consistent in future production. Through our project management system, quality control is ensured by our pre-press production team and quality control team. As for printing, we can offer full support on examination of plants and quality control of printing. Apart from this, good management of digital files is also very important in managing a brand. The Artech Digital Asset Management System is the best place for you to store and share your own digital files.